Hey guys! Welcome back to the podcast. This is a super quick message because I wanted to get it in its rawest form.  

To explain this point I will use the example of a purchase. When it comes to making a purchase, we often get really excited when we are able to get the hook up on that purchase or obtain it from a sale. Notice that in this scenario you experience a dopamine hit. This is because getting the hookup creates a feeling of pleasure and reward, which motivates you to repeat a specific behavior. Here’s the thing, repeating this specific behavior can actually keep us stuck.

So what would happen if we, as a people, normalize spending full price as much as we normalize getting the hookup the deal?

Listen in to learn how normalizing paying full price benefits us and getting the hook up keeps us stuck.



Grab the replay of The Ultimate Freedom Webinar here – 


Registration is now open! Submit an Application to Deeply Rooted here – https://brigjohnson.kartra.com/survey/freedom



Join the Group Coaching Waitlist for Deeply Rooted – https://www.brigjohnson.com/group

Join the Next Breakthrough Master Class here – https://brigjohnson.kartra.com/calendar/BreakthroughMasterclass

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Share Your Takeaways With Me – Write to brig@brigjohnson.com 


Join the Group Coaching Waitlist for Deeply Rooted  

Share Your takeaways With Me
Send an email to brig@brigjohnson.com

The podcast that teaches High Achieving Black Women how to use thought work to be her absolute best self, no matter the situation.


She will learn how not to let outside influences impact how she thinks and feels about herself or how she shows up in the world.


EP. 113 When ”They” Talk About You

EP. 113 When ”They” Talk About You

Today we are talking about the dreaded F word, failure. As high-achieving women of color, when we’re getting ready to do our epic shit, it’s not a matter of if we’re going to fail, it’s when. 

EP. 113 When ”They” Talk About You

EP. 112 The Value of Coaching With Shiro Bergbauer

On this Breakthrough with Brig Podcast episode, I’m joined by Shiro Bergbauer, a private and group coaching client. Shiro is a wife, mom, Life Coach, and certified registered nurse anesthetist. As a Life Coach, she helps women overcome overwhelm and mom guilt, have better boundaries, and thriving relationships.

EP. 113 When ”They” Talk About You

Episode 109 {THROWBACK} Let’s Talk Intimacy

Today we are doing a throwback of one of my favorite podcast episodes, EP. 38 Let’s Talk Intimacy. This episode is not only one of my favorites but also covers one of the main concepts of my group coaching program, Deeply Rooted.

EP. 113 When ”They” Talk About You

Episode 108 When They Ask About YOUR LITTLE THANG!

It’s the holiday season, and with that comes social gatherings. For us, high-achieving women, this also means we will have to face that dreaded question from those who do not support our epic shit – how is that LITTLE THANG you’ve been working on?

EP. 113 When ”They” Talk About You

Episode 107 What’s In The Way Of You Creating Your EPIC-NESS

We all want our lives to be up-leveled and more fulfilling. So what is in the way of us creating our epic-ness? Let’s explore this.
When it comes to creating our epic shit, there are some things I notice that we don’t do as black women, and it’s costing us.

Each week, Life and Mindset coach, Brig Johnson, combines coaching, a little bit of neurobiology, and practical easy to use tools to empower you to break barriers and become unforgettable.