Hey guys! Welcome back to the podcast. This is a super quick message because I wanted to get it in its rawest form.
To explain this point I will use the example of a purchase. When it comes to making a purchase, we often get really excited when we are able to get the hook up on that purchase or obtain it from a sale. Notice that in this scenario you experience a dopamine hit. This is because getting the hookup creates a feeling of pleasure and reward, which motivates you to repeat a specific behavior. Here’s the thing, repeating this specific behavior can actually keep us stuck.
So what would happen if we, as a people, normalize spending full price as much as we normalize getting the hookup the deal?
Listen in to learn how normalizing paying full price benefits us and getting the hook up keeps us stuck.
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