Hey guys! Welcome back to the podcast. This is a super quick message because I wanted to get it in its rawest form.  

To explain this point I will use the example of a purchase. When it comes to making a purchase, we often get really excited when we are able to get the hook up on that purchase or obtain it from a sale. Notice that in this scenario you experience a dopamine hit. This is because getting the hookup creates a feeling of pleasure and reward, which motivates you to repeat a specific behavior. Here’s the thing, repeating this specific behavior can actually keep us stuck.

So what would happen if we, as a people, normalize spending full price as much as we normalize getting the hookup the deal?

Listen in to learn how normalizing paying full price benefits us and getting the hook up keeps us stuck.

 

MENTIONS -—

Grab the replay of The Ultimate Freedom Webinar here – 

https://docs.google.com/document/d/1FMU_zZ3mx_a-zrcb19HYjfZsBULQ009QC1tPgk9Nrys/edit  

Registration is now open! Submit an Application to Deeply Rooted here – https://brigjohnson.kartra.com/survey/freedom

 

RESOURCES  —

Join the Group Coaching Waitlist for Deeply Rooted – https://www.brigjohnson.com/group

Join the Next Breakthrough Master Class here – https://brigjohnson.kartra.com/calendar/BreakthroughMasterclass

Register for the Next Melanin Hour here – https://brigjohnson.kartra.com/calendar/BreakthroughMasterclass

Book a Breakthrough Call here – https://bit.ly/30dPsXi 

Share Your Takeaways With Me – Write to brig@brigjohnson.com 

 

The podcast that teaches High Achieving Black Women how to use thought work to be her absolute best self, no matter the situation.

She will learn how not to let outside influences impact how she thinks and feels about herself or how she shows up in the world.

LISTEN TO PAST EPISODES…

Episode 97 – It’s Gonna Be HARD QUEEN!

Episode 97 – It’s Gonna Be HARD QUEEN!

When it comes to your epic shit, have you decided that it’s going to be hard? I think we can all agree that accomplishing your epic shit is hard. It requires a great deal of self-responsibility and accountability. Not only that, but you have to be consistent in your new attitudes and behavior required to achieve your goals.

Episode 97 – It’s Gonna Be HARD QUEEN!

Episode 96 – What I Really Help My Clients With

In a world that keeps preaching on and on about self-love, it’s hard to believe that self-love is not easy. In fact, self-love, much like other forms of love, takes work, time, and patience to cultivate.

Episode 97 – It’s Gonna Be HARD QUEEN!

Episode 94 – The Value of Coaching Series with Karen Livingstone

As high-achieving women of color, we know what it feels like to walk into a room and be the only one who looked like you. To be asked your opinion on a project that lacks diversity and inclusion. To frequently be asked to participate in conversations where the expectation is that your opinion speaks for all voices from your community. And not be able to talk about specific topics that are important to your culture because no one around you can relate from personal experience.

Episode 97 – It’s Gonna Be HARD QUEEN!

Episode 93 – Ready is not a THANG!

Listen, ready is not a thang! “Being ready” is a measure of whether we think we will fail or succeed at something, that is all. We can be the most prepped and primed version of ourselves and still not feel “ready” to take that next step. This is because readiness happens in our minds. 

Episode 97 – It’s Gonna Be HARD QUEEN!

Episode 91 – The Hope of Our Wrongness

Have you ever felt that when bad things happen, that must mean that you are not a good person, like, karma has come to get you? And so you go on a search to find what is wrong in hopes of fixing it so that everything will be good again.

Episode 97 – It’s Gonna Be HARD QUEEN!

Episode 90 When Wrong Feels so RIGHT!

Most of us know that dopamine is called the seeking hormone, the feel-good hormone but did you know that dopamine can also be called the predictive hormone?

Each week, Life and Mindset coach, Brig Johnson, combines coaching, a little bit of neurobiology, and practical easy to use tools to empower you to break barriers and become unf*ckwithable.