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Hey guys! Welcome back to the podcast. This is a super quick message because I wanted to get it in its rawest form.  

To explain this point I will use the example of a purchase. When it comes to making a purchase, we often get really excited when we are able to get the hook up on that purchase or obtain it from a sale. Notice that in this scenario you experience a dopamine hit. This is because getting the hookup creates a feeling of pleasure and reward, which motivates you to repeat a specific behavior. Here’s the thing, repeating this specific behavior can actually keep us stuck.

So what would happen if we, as a people, normalize spending full price as much as we normalize getting the hookup the deal?

Listen in to learn how normalizing paying full price benefits us and getting the hook up keeps us stuck.



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The podcast that teaches High Achieving Black Women how to use thought work to be her absolute best self, no matter the situation.


She will learn how not to let outside influences impact how she thinks and feels about herself or how she shows up in the world.


EP. 130 I’m Spilling The Tea Of My Stress Journey

EP. 130 I’m Spilling The Tea Of My Stress Journey

Sometimes we become so lost in what’s going on around us that we lose touch with the most important person in our lives, ourselves. Checking in with yourself means making intentional steps to pay attention to how you feel on an emotional, mental, and physical level. So, when was the last time you checked in on yourself?

EP. 130 I’m Spilling The Tea Of My Stress Journey

EP. 129 The DISCOMFORT ZONE: How To Embrace It

This episode is a call to embrace discomfort.Most of us embrace comfort and resist anything that may lead to discomfort. This is because we can only embrace what we are not afraid of. Evolutionary wise, we were designed to seek comfort– to seek pleasure and to stay the same.

EP. 130 I’m Spilling The Tea Of My Stress Journey

EP. 126 Stop Apologizing To You For YOU!

Apologizing to you for being you is like you have this, “ I’m sorry, I am the way I am” kind of vibe going on. This may not be something that you do subconsciously or even to other people…

EP. 130 I’m Spilling The Tea Of My Stress Journey

EP. 124 What to do after a F*%k up

Continuing our conversation from EP. 121 Bad Things Happen To Good Girls, EP. 122 Redefining GOODT ENUFF, and EP. 123 Suffering and the GOODT Black Women MENTALITY, today we are talking about what to do when you don’t get the results you want.

Each week, Life and Mindset coach, Brig Johnson, combines coaching, a little bit of neurobiology, and practical easy to use tools to empower you to break barriers and become unforgettable.